Business Philosophy

COOLMAX's Business Philosophy

COOLMAX

aspires to be a transcendent global enterprise,
contributing to national development and human society's prosperity
through a community spirit of love.

·Maximizing Customer Satisfaction, Respecting Shareholders and Employees
·Eco-Friendly Management, Prioritizing Human Safety and Health
·Passionate Unidirectional Efforts for High-Value Industries
·Spirit of Equality and Sharing
·A Community of Love

The Essence of COOLMAX for Achieving this Philosophy

Management Innovation

10 Basic Principles for
Management Innovation

1.Deploy value-added tasks for daily profit generation.
2.Have the confidence to achieve set goals.
3.Save 0.1 seconds to process tasks at super-speed.
4.Eliminate resistance factors between departmental layers for smooth operations.
5.Secure international competitiveness through daily innovative and creative activities.
6.Wisely respond as a whole organization to
grow into a world-class enterprise.
7.Exert full effort positively and challengingly
for new transformations.
8.Concentrate in one direction, based on human respect.
9.Remember that the company's growth impacts your life.
10.Have the character to make the company's history memorable because of you.

On-Site Improvement

10 Basic Principles for
On-Site Improvement

1.10 Basic Principles for On-Site Improvement
2.Find ways to make it work, rather than reasons why it won't.
3.First, deny the phenomenon and reconsider.
4.Correct mistakes immediately.
5.Execute immediately, even if it's 50% perfect.
6.You can improve without spending money.
7.Wisdom does not arise without facing challenges.
8.Repeatedly ask “why” five times to find the root cause.
9.Collect wisdom from ten people over one.
10.Continuously strive for improvement.

Fear the Customer.

1.Respect the power of the customer.
2.Customers are your toughest critics.
3.What goes around, comes back around.
4.Turn customer needs into golden opportunities.
5.Consider the value of the company's existence for customers.